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SEO - optimization of web pagesOptimization of web pages in this context does not mean a data optimization of pictures and documents, nor an optimization for various kinds of web browsers and resolutions - we consider this as a standard component of professional work of a web designer - but it is the optimization of web pages for internet browsers (Search Engine Optimization). Today, the main criteria of successful investment into commercial web pages is their number of visits and the conversion ratio between visits and accomplished business. Not casual visitors but visitors searching particular products and services of the website provider. We know how to make your presentation successful.Optimization of web pages - the key for high positionsPeople need leads in the endless internet. All use internet browsers, some of them even do not know about it. (They think the internet is www.msn.com = "I hook up to the internet".) As many as 90% of people find desired webpages via a so called fulltext search - search engine robots "scan" webpages into a memory, , when there is a demand for a key phrase they search this copy and offer number of pages to visit to user. With hyperbole we may say that a Czech search engine Seznam holds a copy of all Czech pages and for instance Google covers the whole world on its harddiscs. Not taking in account the pages that are "un-indexable" (unsearchable by a robot).
The optimization of web pages for search engines is a tool that consequently builds much better position in search engine results. To optimize is far difficult than to release a million into advertisement but the effect of optimized webpages is beyond compare much higher long-term. It pays back even more in case of less-known trademark or tough competition. How do we optimize the web pages?When we optimize the web pages we do not use any spammer techniques but natural methods of cultivation of visits. It includes namely a work with contents and a well done web pages technically. We conform to the rules - what is good for a user, it is good for a search engine. We should add - with some exceptions: the search engines ignore javascript, java applets and flash and therefore we try to use these technologies as little as possible. If there is no other way around (either a client requires it or because of chosen solution) we implement their HTML alternatives, too.
It is not essential to list all finesses of our optimization know-how (for example friendly addresses, ergonomic structure, getting backward links) - it certainly would cover a whole book. What is important it is having right habits formed in all professions from a programmer to an editor. With the first byte of code we consider if the page would be visualized well, written readable and well indexed in search engines. When programming web presentations we care about purity and validity of source code, we follow recommendations of W3C.org, that sets the standards of communication on internet, and we always strive to use the most strict rules and criteria laid upon the technologies (valid XHTML 1.0 Strict/Transitional). When we create a structure and a content we try to progress from general to concrete, to form suitable headlines, to define keywords and phrases. And to write an interesting and absorbing text. Look at some of our SEO studies. The optimization of web pages gets harder if there is a big competitionIf there are highly competitive words and phrases it is difficult to achieve top positions in search engines only with the means of optimization of web pages. We also help the pages with aimed internet marketing in the sense of using advertisement tools. |
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Accommodation Czech Republic (08/05) Launch of a large internet portal presenting web pages with accommodation in the Czech Republic with 10% discount. ► |
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